Music streaming players Spotify and Pandora look to turn media buying conversations from radio to audio with new audience data
Music streaming players have released new data to show the size of the sector in Australia as they attempt to move the conversation with media agencies from radio to the commercial potential of audio.
New data from comScore measured across Australian users’ desktops and mobiles, shows global giant Spotify as the biggest service locally with 2.985m “unique monthly visitors” for December.
Source: comScore
iHeartradio won’t be happy with these figures. How are the margins for each of these players?
Can Spotify release their ad-targetable audience numbers?
2M actives is good but doesn’t help advertisers if 75% are using the premium product.
Exactly my thoughts Why we’re all here. We reporting on a reachable audience is what’s most relevant to advertisers
I thought Guvera was a big player?
If it is purely a desktop panel…. how can they report on something that is engaged with over a mobile device predominantly?
Guvera has scale internationally but are tiny in AU.
ComScore has an SDK tagged to mobile apps as well as the desktop panel. I believe Spotify, Soundcloud & Pandora mobile apps are all tagged