Spotify releases new tools for podcast advertisers

Music and podcast streaming giant Spotify has released a suite of new tools in the US for brands wanting to reach consumers via podcasts.

Spotify’s Streaming Ad Insertion (SAI) will provide data such as ad impressions, frequency (how many times a listener heard an ad), reach and anonymised audience insight, including age, gender and device type. Spotify said this is the first time this data has been available for advertisers and podcast creators.

For now, SAI will be available to select advertisers in the US market, however Mumbrella understands Spotify plans on evaluating market expansion later this year.