Spotify releases songs aimed at teaching advertisers how to advertise
We review Spotify’s baffling, mildly insulting new music ‘drop’ (as the kids call it) and attempt to unpack exactly what on earth is going on here. Is this, as Spotify claims “where catchy beats meet proven strategies” or is it even worse than that description suggests?
Carter Ace going for broke on shopping carts
Spotify has launched six songs aimed at training marketers how to use its advertising tools, and we swear this isn’t a prank or a parody — although it certainly reads and sounds a lot like one. Stick with us, we’ll explain everything.
Now, I swear the following lines come verbatim from Spotify’s media release, hilariously titled “Spotify’s Tunetorials Brings Advertising Strategies to Life With Beats You Won’t Forget.”
And I quote: “It’s the easiest (and most fun) way to learn how Spotify helps advertisers of all sizes reach the right audience, at the right moment, with the right message.
