TAC hires DDB Melbourne as lead creative services agency
DDB Melbourne and TAC is the newest agency/client partnership in adland
The Victorian Transport Accident Commission (TAC) has picked up DDB Group Melbourne as its lead creative services agency, ending a procurement process that started in October 2024.
TAC and DDB have said they will foster “a strategic, collaborative relationship” across all channels, communications and marketing assets.
At the same time, the contract is non-exclusive. This means that the road safety organisation will engage other creative businesses “on the Victorian Government Marketing Services Register as required”.
