Spotify shakes up APAC creative delivery, moves key role to Sydney

Spotify has quietly restructured its recently launched creative division in APAC, axing a key leadership role in Singapore and shifting it to Sydney.

The music streaming giant is now recruiting for a Sydney-based head of creative strategy APAC, replacing long-time creative strategy lead Vanessa Goh, who departed in August.

Goh, who joined Spotify in 2019, oversaw creative strategy for Spotify Advertising — a role that later came to sit within Creative Lab, the company’s in-house creative agency, which launched globally in July 2024.

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