Spotify’s global advertising revenue to hit A$3b this year

Nathan Jolly

September 23, 2024 3:54

Spotify’s global advertising revenue will surpass A$3 billion this year, according to new data from WARC.

Campaign Asia reports that Spotify is set to make US$2.1 billion ($3.07 billion) in 2024, a 13% leap year-on-year.

Spotify currently has over 600 million users, with recent growth in the Middle East, Africa, and Asia region. It has also expanded into video streams, with a 44% year-on-year increase, driven mostly by video podcasts.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Advertising Spotify

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Spotify’s global advertising revenue to hit A$3b this year

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