Spotify takes aim at Opera House advertising controversy in end-of-year campaign
Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming service, iincluding that 5 Second of Summer was streamed over one billion times in 2018 – the equivalent to 5,847 years of summer.
Another execution takes aim at the recent scandal which engulfed the NSW government, Premier Gladys Berejiklian, veteran broadcaster Alan Jones and the iconic Sydney Opera House, proclaiming: “We only have this billboard because the sails weren’t available.”
Spotify gets involved in the recent Opera House controversy
The NSW state government copped criticism in October for turning the Sydney Opera House into ‘Sydney’s largest billboard’ and allowing the Everest Horse Race barrier draw to be projected onto the building’s iconic sails.
Once again Spotify presents an A-grade example of data-informed OOH.
Just to make it clear that one of two things have occurred here:
1. That the 5,847 years is a global usage statistic, or:
2. That every person in Australia listened to Five Seconds of Summer 123 times in the past year, or to put it another way, every person in Australia (assuming every uses Spotify every day) streamed the song on Spotify every third day.
I think I know which is the more likely.
[And to add some perspective that global figure is around three-quarters of one day’s TV viewing just in Australia].