Meat and Livestock launches campaign for ‘lovers’
Meat and Livestock Australia has launched its latest Spring marketing campaign bringing together the season for lamb and the season for love.
The ‘Lamb is for Lovers’ campaign, led by a TV ad launched last night, features Don, an average guy who punches above his weight on the dating scene because of his superior cooking skills when it comes to lamb.
Another great direction for lamb. Good work BMF. What does this teach us? It teaches us that we can advertise in any way we like as long as we don’t take ourselves too seriously. We can market cars like food, holidays like fashion, cat food like technology. Mix it up for some great results. Lamb chop anyone?