St.George Banking Group announce Saatchi & Saatchi as creative agency

Saatchi & Saatchi has been named the lead creative agency for St George Banking Group brands including Bank of Melbourne and BankSA.

The move follows on from Saatchi & Saatchi winning the Bank of Melbourne account from Ogilvy at the end of last month.

Clemenger BBDO Adelaide held the BankSA account however the agency closed at the end of last year with some clients shifting to KWP.

Saatchi already held the St George account and the decision to shift BankSA to the agency was made without a pitch.