STA Travel use Big Brother contestant Tully Smyth in social campaign promoting the UK
STA Travel has recruited Big Brother reality TV contestant Tully Smyth to feature in a socially led campaign aimed at giving Australian travellers a preview of British travel spots they may not be as familiar with.
The campaign, which saw STA partner with VisitBritain, aims to challenge Australian young professionals who may have already visited London to return to Britain and explore more of the country.
Launched at the start of the month, a series of seven YouTube videos featuring Smyth are at the centre of the ‘Wildcard Challenge’ campaign. The videos track Smyth’s two week trip around the UK.
I’d avoid STA simply for hiring Tully.
STA = Socially Transmitted Averageness
You know what’s worse than going to a travel agent? Watching someone else do it. How atrociously dull.
If you’re going to sign off on something, sign off on something interesting. Show the interesting thing to do, don’t have some bloke with a beard talk about it.
STA = Seriously? Tully? Awful.
Rival Producer… they do in later videos mate. This is the first episode, quite clearly setting the scene. What’s with all the hating on here today! Looks great to me.