‘Stalled’ APN pins hopes on aggressive sales to regain lost momentum
APN Outdoor’s 2017 revenues and profits are up 4% over the previous year, the company announced this morning, despite CEO James Warburton describing the company as ‘stalling’ during 2017.
To counter the ‘stall’, Warburton flagged to investors a more aggressive sales culture coupled with increased technology investments and a rebranding of the business overseen by Sydney branding agency Hulsbosch.
APN Outdoor’s revamped logo
“Media moves at an exceptional pace and when you stall, you fall behind,” said Warburton, who described the company as a ‘sleeping giant’ last week, with the company reporting an EBITDA of $90.3 million on $329 million revenue.
“Sales-centric media business”… translation: media buyers, expect your manager/head of trading to get a whiny phonecall when you don’t award APN majority share on a competitive brief.
Also don’t forget a brand new sales strategy meaning you’ll hear with lovely snippets like…
“In 2018 more people will be outside because there are more people now than in 2017”
“APN Outdoor has commissioned a lovely study using “Neuro-sentiment recognition tracking” and we have determined of those outside are more likely to see our billboards over any one else”
“All this combined with our super sales-centric superfluous proposals with proven client winning discounts means we add more relevancy to your media buy! ”
“Here’s a gallizzion site cards, a bamboozling map, and MOVE data you CAN’T merge with anything else”
BUY BUY BUY!!!!!!!
Now let’s do a long lunch and talk about how interested I am in your clients.
Nice logo. Yet again another big brand for Hulsbosh.