Staples expands with rock, paper, scissors game
Staples is marking the expansion of its online business with an integrated campaign based on the rock, paper, scissors game – an idea designed to activate its brand characters paper, scissors, ink, and make the process of buying stationery less dull.
As well as an online game, the stationer, which is growing its online footprint into Victoria, South Australia and the Australian Capital Territory, has recruited world Rock Paper Scissors champion Tim Conrad for a week long media tour.
Conrad was interviewed on Nine’s Today on Tuesday morning.
I am very interested to know what the strategy was behind using the American spelling of ‘Centre’ in the brand message for the competition. I understand it’s an American brand, but since this is an Australian competition, targeting Australians it looks like a mistake a bit…
FFS Alison… it’s the official name of the arena.
Totally stupid comment.
Mmmmm… so stupid I should have a really stupid name (any ideas?) tattooed on my forehead, yeah?
Paper, scissors, ink? Really?
Clients come up with shit like that.
we all need a little fun these days good on staples…..