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The Star gives fanatical NSW fans ‘Smartwig’ for State of Origin game

May 3, 2017 11:06

A ‘Smartwig’ with live cross overs to the NSW Blues locker rooms, live commentary from Triple M, and exclusive interviews with past NRL legends, is the centrepiece for a State of Origin campaign by The Star Sydney.

Created by sports, media and entertainment agency Kind, in partnership with Bashful, the campaign aims to give The Blatchys Blues, a group of die-hard supporters of the NSW Blues, a special experience for the home leg of this year’s State of Origin on June 21.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Bashful Blatchys Blues Kind NSW Blues State of origin The Star
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