The Star gives fanatical NSW fans ‘Smartwig’ for State of Origin game
A ‘Smartwig’ with live cross overs to the NSW Blues locker rooms, live commentary from Triple M, and exclusive interviews with past NRL legends, is the centrepiece for a State of Origin campaign by The Star Sydney.
Created by sports, media and entertainment agency Kind, in partnership with Bashful, the campaign aims to give The Blatchys Blues, a group of die-hard supporters of the NSW Blues, a special experience for the home leg of this year’s State of Origin on June 21.
