NSW Blues

Sports Marketing Summit: How the NSW Blues turned the iconic Tooheys jingle into a viral sensation Rosie Drew

During the 2024 State of Origin series, Tooheys teamed up with the NSW Blues for a marketing masterstroke that showcased the power of social media, catchy jingles, and the deep connection Australians have with iconic tunes. The popular beer brand had been searching for an opportuni...

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