NSW Blues fans provide ammunition for rousing team-talk in second ‘Fuel the Fire’ campaign
Insurance firm GIO has again thrown its brand behind the NSW Blues with Leo Burnett Sydney re-launching the ‘Fuel the Fire’ campaign which this year includes a motivational team-talk with a difference.
https://www.youtube.com/watch?v=mypZdSYjxaQ
GIO invited fans on social media to submit messages to the Blues team which have been curated into an inspirational team talk. The rousing talk was delivered yesterday by State of Origin legend Mark Geyer immediately after the official team announcement at The Star.
So so cringeworthy…they’ve been in camp 3 days!
It’s a great idea – unfortunately it just looks like the chief prison warden addressing the inmates at Silverwater. Go the Maroons!