Starcom pivots to become ‘return on experience’ agency, appoints national planning director and head of measurement

Starcom has made three new appointments – national planning director, national head of measurement and national commercial partnerships director – as it attempts to position itself as the ‘Return on Experience’ agency.

Earlier this year, Starcom repositioned its Media Futures report – which had traditionally been a forecasting report – with the agency telling marketers they are rating themselves twice as highly as consumers rate them when it comes to delivering great customer experiences. 

Simone Galletly, Stu Carr, Nancy Lan and Toby Barbour

The findings also said “very positive” brand experiences have 10 times the impact on consumer brand choice.