Start the Week: Countdown to Facebook news oblivion; Dissecting Nine’s Upfronts: Retail media, AI ads and the price of Olympics sponsorship

Welcome to Start the Week, our Monday scene-setter for the week ahead.

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STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packages

Today:

• Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;