Starts at 60 partners with St George Bank for financial content series featuring grandparents and their grandkids
Starts at 60 and St George Bank have worked together on a new initiative which aims to share the views of grandparents and their grandchildren around family, values and money.
It comes as part of a wider strategic partnership between the online publisher and St George’s owner Westpac, which aims to address key issues Australia’s over-60 demographic face in relation to personal finance and financal services.
On Sunday – otherwise known as Grandparents Day – three videos were launched, which saw grandparents and grandchildren interviewed in pieces to camera about grandparent names, what they’ve been taught, and what financial lessons grandparents teach their grandchildren.
