Stevie Wonder and Andra Day star in tech-lite Christmas ad for Apple

Alex Hayes

December 7, 2015 10:04

Apple has paired up Stevie Wonder and Andra Day to duet on a revamped version of his 1967 song ‘Someday for Christmas’ for a schmaltzy festive ad which is short on technology.

https://www.youtube.com/watch?time_continue=91&v=hjBZoOs_dXg

While Wonder starts the ad by setting up music program Garageband on his Macbook there is a distinct lack of other products featured in the 90-second spot, which includes kids playing draughts and with a dog.

The only other Apple tech in it is Day’s Apple Watch.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.