Stockland tells Australians to pay it forward this Christmas
Australian property development company Stockland has encouraged Australians to recognise their neighbours and pay it forward this Christmas.
The ‘Give a Little Christmas’ campaign created by CX agency Lavender sees a neighbourhood community give anonymous gifts to their neighbours as a way of paying it forward.
The ad sees an elderly couple receive a gift for being the best singers, a dog get a bone for being the best dog and a mother getting a gift for being the best chef.
Nice idea.
“At Stockland, we believe Christmas is a special time for friends and families, but also for whole communities to come together.”
Given how much they believe it is a special time, I’ll wait and see what Stockland’s gift to me is before I decide on what to get the neighbours.
What a load of advertising rubbishy, firstly the female neighbours are both in well placed suburbs well dressed and not at all in need. Everyone is the entire ad are in perfectly beautiful well maintained homes. Your campaign would have much more effect if you had shown some CHARITY to maybe assist/ donate money gifts or time to one of the many needy areas across Australia. Painful soppy ad, missed the point completely