Stonemen video features woman pleasuring herself over image of viewer
Men’s underwear brand Stoneman is courting controversy with an interactive video in which a woman masturbates next to an image of the viewer’s face.
The raunchy interactive video (possibly NSFW) allows the user to upload of a photo of themselves, which is then used in the video.
The video leads the user to Stonemen’s website and gives them the option to buy some Stonemen underwear.
The campaign was developed by Arnold Furnace.
They referre to a webaddress.. but there is no site there.. the domain is registered by Godaddy.com
stoneman.com/afternoondelight/
does not exist.
ummmm.
> It was one of those things where we wanted to make an impact and not die wondering what could have been.
> not die wondering what could have been.
Oh, come on. You’re ADVERTISING UNDERPANTS.
http://afternoondelight.stonemen.com/
@ Jeroen – It is stonemEn
It does exist – http://afternoondelight.stonemen.com/
Agent Provocateur.. http://youtu.be/dpRZAKC2KkA
It was a lot of fun putting Kermit the frog’s picture in and seeing his face at the end on a very fit looking man. I have no idea what their underwear looks like or why i should buy it though.
The vimeo version looks MUCH better:
http://www.campaignbrief.com/2.....ip-in.html
I love the typo on the landing page: “Varify your age”
[I just might if I was Under 18…]
I realise it is not necessary to be authentic for a puff piece . . . but I must ask?
Do women EVER masturbate to photos?
Oh well I guess when all else fails..create something that will create a storm..and let the pr do the rest..at least the brand had the balls to do something different…U want creative…well be creative..love it or hate it.. it’s different.
Funny how they ask you to ‘varify’ your age as over 18 when you go to the site. With production values that high, you would think they could afford someone who could spell…
Real creativity has value. This doesn’t.
I think the quality, suggestiveness and interactivity are BRILLIANT!!
It sure beats looking at some fake celebrity endorsement ……
The Stonemen undies are unique and so is the ad…… Congrats!
🙂
“A censured version is running as a teaser campaign.”
No. That makes no sense.
Can’t help thinking it should also have come with a “hetero-only” warning, because uploading a pic of my face resulted in a rather upsetting experience.
My guns are way better, actually…
http://skitch.com/acatinatree/85quw/pants
I’m also a little troubled by framing female masturbation as “very naughty”, but what the hey..pants with horses on them!