Stop looking at performance marketing as a tool to trick customers
Despite what self-proclaimed ‘growth hackers’ might have you think, performance marketing needn’t be a dirty word for brands, writes strategist Henry Innis.
Every time I see ‘growth hackers’ marketing on Facebook, I cringe.
They promise ‘tactics’ to get customers to buy more. All the tricks of the trade. It’s like every single piece of data is just finding new ways to deceive people into buying more things that they absolutely don’t need.
Is it any wonder the bottom of funnel marketing feels like a bunch of scam artists?
Well said Henry. Something that needs to be spoken about more openly. A theme that, especially, Media agencies should drive.