#stopthehurting campaign reminds people domestic abuse isn’t always physical
The Queensland government has launched #stopthehurting – a campaign brining awareness to the different types of domestic and family violence.
The ‘Control through fear is not okay’ 30-second television ad shows a mother and her daughter getting a coffee together until her husband calls her, followed by a text message asking her to come home because “There’s washing to do”.
Where’s the gender equality? Why is it men portrayed as the abuser in both?
Clearly some people still need to be reminded that domestic abuse (incl. controlling behaviours and financial abuse) quite often don’t involve a male abuser and a female victim.
That the QLD ads only show male abusers is not an accident – it’s gender bias pure and simple. Just as per the ads recently run re” attacks on ambulance staff. Just as per the fed gov’t DV ads.
Time to take the feminist zealotry out of the equation and begin focusing on solving (all) the problem.
I am disappointed that the perpetrators in this campaign are ONLY males when over 70% of domestic violence (as it is defined by the current dogma) is actually initiated by women.
There is a commercial where the perpetrator is the wife/ mother. Qld govt chose not to air it on TV. I think it is on YouTube. I agree, it is disappointing.
I get that most reports involve the male being at fault, but that’s not the point, the point is, is that domestic violence is REAL! It happens everyday. I know from experience! that its not only physical, ive seen both male and female at fault!
Control through fear is not okay – Psychological abuse –
This ad is insanity. There is no perspective on the situation. John could be the most evil bastard on the planet or…
she could have offered to do his washing before his night shift as a paramedic so he had time to volunteer at a school fair for special needs kids and she thought she’d have time to stop in for a coffee before going home to do the washing but it took like 20 minutes to get a car park and then the barrister took forever to make the coffee and by the time they got their order John’s calling up because he needs to explain to her how to use the washing machine because she’s never used it before because he does all the washing. After getting off the phone with her John has done some quick maths and has worked out that there isn’t enough time. But maybe if she leaves the coffee shop now and gets a perfect run of traffic lights home and puts the uniform straight in the machine then he’ll be only a little bit late for work or he might even be on time. Unfortunately, he can’t call her back because it would make too much noise as play for the special needs kids has just started (this play has been great for the kids by the way, it has really helped some of the more socially awkward kids grow and come out of their shell) and he is backstage operating the curtains and set changes. So he has to get her attention quickly with urgent text messages. or…
a million different situations.
All this ad is saying is that asking someone to do something is abuse.
What’s next? Normal scolding or raising voice = abuse.
Our country is becoming way too sensitive.
Let’s see if it applies to cops or better yet, how well it will work during training for weight loss, army etc… “Sargeant called me a maggot for friendly fire…… that’s abuse” -_-