‘Stories start here’ is new positioning for Herald-Sun

Tim Burrowes

February 25, 2011 1:02

Melbourne’s Herald-Sun tonight launches a new brand campaign with the fresh positioning line: “Stories start here”.

The first ad in the campaign, created by AJF Partnership, focuses on the News Ltd paper’s fantasy football game SuperCoach.

As well as TV, the campaign runs across print, outdoor and retail point of sale.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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6 COMMENTS

Brian Haverty 25 Feb 11

I believe that “Stories Start Here” narrowly edged out the other front-running slogan “We Make Sh*t Up”.

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Ron Jeremy 25 Feb 11

TVC works for me.

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T-shirt 25 Feb 11

Not for me

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sleeve tatts 25 Feb 11

“Stories stary here” as long as there is a ferw pics and some other graphics to dumb down the content. No 4 syllable words either!

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Peta Principle 27 Feb 11

Scoff all you like, guys, but the reworked Herald Sun’s blend of news, sport, gossip, and entertainment is what Melbourne is reading and talking about. Some of the smartest editorial leadership in the country, two years of re-tuning and a lot of hard work have put paper back on track and now it is poised to surge. This campaign will put the pedal to the metal.

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Jake 2 Mar 11

Poised to surge? Back above 500,000 copies a day you mean? And what do you mean by getting “back on track”? Did anyone tell your advertisers that you had gone off track these last couple of years?

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