Storytelling in PR to be conference focus
The art and craft of using PR to tell a story will be one of the topics discussed at this month’s CommsCon conference.
Kieran Moore, CEO of Ogilvy PR, Catherine Donnelly, head of PR at Naked Communications and Joanna McCarthy, corporate communications manager at Kimberly-Clark Australia will join the discussion.
Moore will talk about why she believes the PR industry is often so poor at telling its own story, and how practitioners can improve .
McCarthy will talk about the importance of story-telling internally.
