Strategy in the face of challenging times
Danish Chan, co-founder and strategy director at Untangld, offers five strategies brands should prioritise in times of economic uncertainty.
This isn’t your typical downturn.
High inflation, rising prices, potato shortages, plummeting consumer confidence and a seemingly constant threat of recession is simply exhausting for all involved.
And while the economic heartache will be felt unevenly, the truth is, most people, in most major markets, are starting to adjust their behaviour, and brands have to adapt accordingly.
