Streaming services trump free-to-air for first time, new study shows

January 24, 2022 9:46

Australians’ consumption of online subscription services such as Netflix and Stan have surpassed that of free-to-air linear television for the first time.

The research commissioned by the federal Department of Communications and conducted by the Social Research Centre, found that 62% of Australian adults reported watching screen content on an online subscription service in 2021, compared to 60% in 2020, while 58% aid they viewed linear commercial free-to-air television at some point in 2021, down from 61% in the previous year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

2021 Media Content Consumption Survey Amazon Prime Apple TV Binge Disney federal Department of Communications free to air FTA kayo Linear Television Netflix Social Research Centre Stan streaming services