Street art campaign targets heroin users

A street art campaign has launched to reach heroin users.

Designed by agency Euro RSCG, for consumer product company Reckitt Benckiser, the campaign is to launch treatment Suboxone Sublingual Film.

As the treatment is a category S8 pharmaceutical drug and can’t be named in ads, the campaign is designed to raise awareness of the opportunity for the treatment of the addiction.

Alex Evangelinidis, art director for Euro said: “We were connecting with people who sit outside the boundaries of conventional media.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.