Struggle Street controversy translates to viewers beating House Rules and Reno Rumble
SBS has scored one of its biggest ratings hits of recent years as column inches about controversial documentary Struggle Street translated into viewers with the hour-long first episode at 8.30pm grabbing 935,000 viewers.
That made it the sixth most watched show of the night overall and helped SBS One nearly double its audience share from 4.8 per cent last week to 8.9 per cent last night, according to the OzTam overnight metro ratings.
It also beat the new reality offerings House Rules on Seven (631,000) and Reno Rumble on Nine (791,000) which both started at 7.30pm and finished around 8.45pm.
So good.all that shaming on ch7/9 brekky shows,then slams em in ratings.bravo ( it exactly the same rubbish today / tonight ACA peddle )
I found the show humbling, sad and frustrating that people live in such conditions with such problems just an hour away from areas of Sydney where people are scooping up million dollar investment homes. The cost of living in this country and growing wealth disparity is a real problem. Every politician needs to watch this show. I look forward to seeing the third episode.
Good old Streisand effect.
At what damage to SBS’ brand though?
no damage to SBS brand I would suggest Nance.
didnt watch it
If there was creative behind stirring up his hornets nest with earned media, then compliments to the team behind it. I suspect we’ll never see it entered as an awards submission; despite the promotional brilliance.
And today the Lord Mayor fronting all the outcry admitted it wasn’t as bad a show as he had feared.
Anyhow – I don’t believe the fracas was intended to push ratings. Just a secret wish really. When it looks too good to be true, it typically is…
Well done to KEO Films for producing a powerful piece of television and overshooting the low expectations set by tabloid and serious media alike.
Now. About those low expectations. It would seem that SBS’s promotional team set out from the start to generate publicity and controversy for the show by cutting a trailer that made the show appear salacious and exploitative. And everybody swallowed it hook, line and sinker.
The media circus in the past few days has been far more hurtful to the Mount Druitt community than the show could have been. The damage done by that trailer is real, and shameful. I find it hard to believe that SBS sacked Scott McIntyre for tweets that got Anzac history wrong, then turned around and deliberately misrepresented the content of its program.
I started my career at SBS and it stings to see them slip up like this.
@tim
The Macintyre tweets did not actually get ANZAC history “wrong” as the excellent piece inThe Conversation by Philip Dwyer, professor in history ay Newcastle uni demonstrated.
https://theconversation.com/anzacs-behaving-badly-scott-mcintyre-and-contested-history-40955
Speaking Truth is now subversive and “offensive” – very Orwellian times we live in.
Macintyre is proof that:
“In a time of universal deceit – telling the truth is a revolutionary act.” – George Orwell
@cannes
Macintyre is proof that
“Free speech allows you to say what you like and not be jailed. It does not give you protection from trashing your own career”
from the comments section of that same article.
If Scott McIntyre had waited until today instead of the Anzac Day centenary, no one would have cared what he tweeted about it. But then he wouldn’t have been noticed, would he?
It really makes me sad that morning breakfast presenters get $650,000 per year but have no empathy get rid of these over priced over opinoned people [edited by Mumbrella] lets see how they go on 300.00 per week.
when we don’t care for people that are worse of than us its a very sad day. We should care about people on struggle street as a lot of people are one pay check away from being there
Maybe if the media were to promote the other brilliant programming that airs on SBS – it would help them build audience, sell ads and be self funding.
Maybe the ad agencies need to have a look at the “quality” of audience this TV station boasts, and start sending share their way.
Now that 7/9/10 are bleeding audiences by the bucket load – things might change for SBS.
Hats off to you SBS, you’re brave, intelligent and deserve a pat on the back!
SBS showing how the audience of seven, nine and ten actually live…..brilliant.