Study reveals best and worst corporate newsrooms of Australia’s listed companies; Rio Tinto is top, Bank of Queensland is bottom
A report has revealed the best and worst corporate newsrooms of companies listed on the ASX by how effectively they deliver news to journalists through their websites.
Controversial mining giant Rio Tinto has by far Australia’s best online newsroom, while the Bank of Queensland has the worst, according to the study by Comnicate Media, a corporate newsroom provider.
The report measured ASX100 corporate newsrooms in terms of content quality, ease of distribution and user experience. Each newsroom was scored out of 100 – the average score was 52.
The study also benchmarked Australian firms against their international peers.
So glad to see Comnicate getting some traction – we’ve been on board since 2011 and its been insanely good in helping us manage Asia-Pac and North American communications. We publish our own and industry content to multiple platforms (RSS, web, blogs, events) all from the same interface and the marketing team is in full control – NO IT!
Any report that rates Pfizer as a global benchmark with 97 out of 100 has obviously been compiled under the influence of mood altering drugs.
what an appalling little PR survey
Comnicate can kiss goodbye any chance of the “offenders” using their services
Does anyone else find it more than ironic that the ‘global benchmarks’ all have been in the news recently for negative reasons and generally have dubious corporate reputations – Barclays, Wal-Mart, Anglo American and Pfizer??
And the little bit of astroturfing from Mr Trevena above almost made me vomit “so glad to see Comnicate getting some traction” [from having its press release published on Mumbrella – whoopee!!!!]
Any journalist worth their salt doesn’t go to a corporate newsroom for their news and any comms director worth their salt doesn’t rely on these to get their news out there – or the antiquated press release, either
in a painfully transparent attempt to link the ‘results’ with something meaningful, Mr Bodin has dropped some clangers – “The reports shows that the big mining companies like Rio Tinto understand the power of media, and the power of lobbying”…errr really, where does it prove the bit about the power of lobbying again?
and the arbitrary exclusion of Fairfax because it’s a news provider itself? WTF? the website either ticks the boxes or it doesn’t. Clearly it doesn’t, but Mr Bodin knows he would sound stupid saying Fairfax doesn’t understand the power of media.
i could go on but can’t stop laughing. This is the dumbest bit of small biz promotion i’ve ever seen on Mumbrella, bar none (and no, i have nothing to do with any of the companies mentioned therein)
Gave me a few reference points to orientate myself within. Comparing David Jones approach to Walmart was interesting for me. Saved me the time of starting from scratch. Cheers
I gladly back my judgement from what I’ve see it do for us – admittedly we’re not Walmart-sized yet Archibald.
Anyway, anyone can judge for themselves if they click the link to the left!
Curious to know what you concluded from your Walmart v David Jones comparison, Mr Span. Would you mind sharing please?
PDFs versus HTML for one. Can’t stand old school PDF approach. Lazy.
Walmarts images, videos etc. they have put effort into it. Can you see the difference between the Walmart approach and David Jones Archi? Seems obvious to me that DJs are fulfilling their legal obligations whereas Walmart is looking to engage.
Thanks to everyone who took the time to offer comments. Please note that if you need a copy of the 10 page Report Report it can be downloaded from the Comnicate website.