Study: Victorians value Herald Sun, New South Welshman like Nine, South Australians prefer Adelaide Advertiser
Research has revealed which media brands in Australia most closely match the personal values of Aussies.
A cultural and lifestyle change monitor called the 2012 AustraliaSCAN study found that while newspaper Herald Sun is favoured by Victorians, TV station Nine is preferred by people in New South Wales.
South Australians prefer the Adelaide Advertiser, while Western Australians go for the ABC.
The research, by Quantum Market Research, quizzed 2000 Aussies through a mix of face to face and self-completion questionnaires. They were asked: “How well do these brands match your own, personal values in life?”
wow, how deep!…considering you can’t really buy any newspaper with local content in Adelaide other than the Advertiser, the finding is not too surprising maybe? We really do need more options in this place other than News Ltd. and Fairfax! We live in a very narrow little world down here in Australialand. And, if that mining type person in WA gets much more of Fairfax then the Liberal Party will own all AU newspapers, Yippee!…NOT. Go Crikey tho, at least we have an online alternative.
How can South Australians “prefer” the only option?
Hugo, it was preferred media brand – not preferred newspaper. Ergo it’s not the only option.
victorians value the herald sun?
no wonder the state’s the way it is :rolleyes:
What a meaningless piece of research
This research seems like something of a beauty contest, but with less point.
No comparison, trend or context make this suitable for immediate recycling.