STW buys Bullseye
Digital agency Bullseye has been bought by STW Group, which has also announced the acquisition of Indochina marketing agency Edge Marketing and the opening of a Singapore office of its digital business Alpha Salmon.
STW’s portfolio includes Ikon Communications, Ogilvy, DT Digital, Howorth, JWT, Maxus, Mindshare, Moon, The Conscience Organisation and The White Agency.
STW has taken a 51% stake in Bullseye which employs around 40 people in its Sydney, Melbourne and Brisbane offices. It also has a digital production operation in Bali where 60 people work, and a Jakarta office.
Bullseye’s clients include Austrade, Blackmores, Lend Lease, Goodman Fielder, Westpac, Bupa and Roche. The agency was founded by Jim McKerlie and Jason Davey in 2000.
Go STW, go bullseye, Go alphasalmon. being together is better.
‘A large scale digital production hub in Indonesia’
Anyone in digital should now be asking yourself… is there someone in Asia who could do what I do for a fraction of the pay? STW know the answer.
An astute buy.
Bullseye is a great digital company that has been run very well for a long time and has been doing a lot of interesting online work.
It’s going to be an interested 2012 in the digital space, that is for sure. Expect more of these acquisitions as the big ad players read the writing on the wall for traditional media and scour the earth for talent.
Jimi Bostock
push
Canberra
Well done Jason and team.
@Cactus – Agree. Anyone not in digital should also ask themselves the same question.
Nice astute move on all front from STW
@ Jimi – pray tell what the writing on the wall for traditional media means?
the largest and wealthiest consumer cohorts are going to stop watching television, are they?
Agree with all of the comments above.. and well done to those involved. Alpha Salmon in particular have done a Lazarus over the last few years.
And the Really Useful Crew might also know the answer to effective offshore digital production for agencies…
Thanks for the positive support guys – it’s the start of an exciting new chapter for Bullseye and one which I’m personally looking forward to being a part of.
@Devil’s advocaat – I don’t think everyone outside of digital should be worried in the same way that those with specific skill sets that aren’t client facing need to be. Production, be it traditional or digital can be outsourced, but you can’t outsource relationships and networks. Not at such alarming speed, anyway.
Well done Jason and Team! Fantastic news..