STW Group launches specialist agency for political independents
Just one week after it announced the launch of Shift and the closure of The Brand Shop, STW Group has opened another agency. Independent Liaison, a government relations firm, will be headed up by politician Glenn Druery, the agency’s sole employee.
The agency, which will be based in Sydney, has been billed as Australia’s first and only firm specialising in working for independents and minority political parties.
Independent Liaison will also offer advice to businesses on how to communicate with elected officials, and get a better understanding of government regulation and legislation.
Is there really a big enough market in Australia to sustain this sort of thing?