StW: Kochie’s Law, Bluesky’s week, and Coke’s AI Christmas ad

Welcome to Start the Week, our Monday scene-setter for the week ahead.

In today’s audio-led edition, we prepare for a big week of media legislation in which the government will try to make the social platforms responsible for those scammy crypto ads featuring deepfake David Koch, and to push through its age-gating legislation. We also recap the week in AI and ask whether new platform Bluesky is about to hit critical mass as a Twitter replacement.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (2025), Unlock (2025), and Compass (November);