Subaru goes down the sentimental path in ad encouraging families to appreciate ‘moments hiding in plain sight’
Subaru has played the ‘sentimental’ card in its latest ‘Every moment is a chance to do’ campaign.
Forming part of Subaru’s ‘do’ brand positioning and philosophy, the ad says that there are moments that matter all around us – we just need to slow down and appreciate them.
I first thought it a Ford ad due to the number plate FOR and had great apprehension because I thought it was a road safety ad and feared a catastrophe was about to happen, especially at the railway crossing.
Subsequently saw the Forrester branding but my partner had already exited the room to avoid the pending doom.
It’s a good road safety advert.