Subaru XV sold as ‘one woman’s needs and a man’s desire’ in mock blockbuster trailer
Subaru has launched a movie-trailer style campaign to push its new Subaru XV.
The 45-second commercial features a man and his partner riding in the new Subaru XV as a voiceover tells consumers to “buckle up” for the “big screen adventure” including the ‘drama’ of a ticket inspector, tragedy and a “gripping performance.”
The ad positions the car as “one woman’s needs and a man’s desire”.
