Submissions for the 2022 IAA Big Idea challenge is now open

July 27, 2022 8:34

The International Advertising Association (IAA) in Australia has today re-launched ‘IAA Big Idea 2021’, the national marketing communications competition created especially for undergraduate students in marketing, advertising, media, and communications and is calling for entries. Mumbrella is the media partner for the initiative.

Students are invited to devise a marketing communications campaign for a ‘real-life’ client, working in agency-style teams to develop a fully integrated communications solution for a ‘real-life’ project. In response to the client brief, the teams deliver an end-to-end plan from the research stage to the creative concept, right through to the final presentation of their ‘Big Idea’. The winning ‘Big Idea’, as well as all the other ‘big Ideas’ submitted by the students, are made available to the client with the potential for market implementation.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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