Subaru Le Tour Prologue provides branded content for Fox Sports

July 3, 2013 12:37

A new brand funded panel-discussion show about cycling has been launched on Fox Sports every night before the live Tour de France coverage is broadcast on SBS.

The Subaru Le Tour Prologue is an hour long show featuring cycling enthusiast Ed Philips, former national champion Bridie O’Donnell and ten-time Grand Tour rider Nick Gates with a mix of regular and one-off guests.

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Megan Reynolds

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7 COMMENTS

lem 3 Jul 13

I don’t think Fox Sports has coverage of the Tour… http://www.tvtonight.com.au/20.....logue.html

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Megan Reynolds 3 Jul 13

Hi lem,

You’re quite right, Fox Sports is not broadcasting the Tour de France and live coverage of the race is on SBS. I’ve updated the story accordingly.

Cheers,

Megan

Henry 3 Jul 13

I’m really enjoying this show. Did you see SBS tried to copy them last night and if was cringe-worthy. Nick is dry, Bridie smart and Ed likeable.

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Al 3 Jul 13

Terrific behind the scenes coverage of the TdF and an informative panel.
Nice to be able to follow the Aussie riders. Good on you Foxsport.

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Anonymous 4 Jul 13

your show rocks keep it up I have watched every night

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Christopher Stevens 5 Jul 13

Kicking the proverbial behind of SBS Cycling Central for not only amusement value but presenter knowledge and credible articles. Please keep the show as the new Australain premier cycling show!!!

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Bill Wood 7 Jul 13

Great show guys. I’ve been a cycling nut for years. It’s so refreshing to get info in its rawest form. The insight into the teams and riders is bloody beaut. You have taken my armchair to the next level of viewing

Keep up the good work

Many thanks Bill.

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