Subway asks Australians to ‘fall in love with lunch again’

Sandwich chain Subway has invited Australians to ‘fall in love with lunch again’ in a campaign which uses humour to position Subway as an exciting lunch choice.

Created by JWT, the ad features a man going through a breakup as he falls in love with Subway, two friends swiping through a Subway style Tinder and a man proposing to his girlfriend with a falafel Subway.

Simon Langley, ECD at JWT, said in a statement: “Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”