Subway AUNZ and Publicis Worldwide launch ‘Feel Good’ campaign

Subway Australia and New Zealand has launched a ‘Feel Good’ Spring campaign, targeting a consumer base united by a “love of fresh food”, and the way “eating healthier” makes them feel.

The ‘Feel Good’ campaign aims to build top-of-mind awareness, with messaging focused on reminding consumers that eating healthier can make you feel good, inside and out. The strategy based on findings  that customers are becoming increasingly discerning about their health choices; positioning Subway as the guilt-free option within the fast-food category.