Subway Australia aims to bring fans’ dreams to life with ‘SubDog’ launch via Publicis TeamFresh

Kalila Welch

September 26, 2022 9:42

Subway Australia has taken its Subway ‘SubDog’ prank to the next level, heeding fans’ excitement for the fantasy product, and rolling it out in stores this month.

The new footlong American-style hotdog, which was introduced to fans earlier this year as an April fools prank, ignited tens of thousands of engagements on social media, creating a genuine demand for the product.

Subway Australia has rolled out a new campaign to support the product’s limited edition run, working with its Publicis Groupe bespoke agency team, Publicis TeamFresh, to surprise Melbourne follower, David Thompson, who claimed he would never eat Subway again if the SubDog wasn’t real. The bespoke group includes creative agency of record Publicis Worldwide Australia and media agency of record Zenith.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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