Sugar&Partners launch TAB’s new product

TAB has kicked off a new campaign via New Zealand creative agency Sugar&Partners to promote new product the Triple Trio.

The campaign features ‘The Captain’ listing the attributes a punter will need when playing the new product, a racing bet type which starts on Saturday with a prize pool of $1 million.

Sugar&Partners creative director Dave Nash said in a statement: “Our challenge was to not only communicate the promise of big wins each Saturday, but that the big win was achievable through both chance and skill. The worldly captain character and fishing analogy was the perfect way to communicate this, nailing skill and chance in equal measure.”