Sun-Herald to relaunch with Annabel Crabb column and ‘Sunday states of mind’ slogan
Fairfax Media’s Sunday Sydney tabloid The Sun-Herald is to launch next week with what appears to be a move from a red to blue masthead and the return of Annabel Crabb as a columnist.
The newspaper today published a cover wrap promoting next week’s relaunch which has the slogan “For your Sunday states of mind”.
It also revealed that Crabb’s new column would start next week.
Crabb left the Sydney Morning Herald for The ABC in 2009.
Annabel seems like a very nice lady (see Kitchen Cabinet ABC2).
But I’m really looking forward to a change of masthead colour.
Totally Rad!
I am sorry, I don’t understand how the colour change, changes anything?
Less stories about cats and more investigative news is a good place to start for any “news”paper…
Or “Wests Tigers” perhaps.
http://www.weststigers.com.au/
Obviously the no-subs situation isn’t quite working out.
ah, good old try-hard sun herald. opting for rockwell – a font they abandoned in the 1980s – and getting a local footy team’s name wrong. it’s wests tigers.
I like the campaign.
Another example of bland brand positioning – “For Your Sunday States of Mind”. I can really see SH readers reciting that like the “Just Do It” of the newspaper world. They should have gone with: “The Alternative Sunday Telegraph”
where are the three little pigs?