Digest: Parsons’ random acronym generator; Robo-ratings; Welcome Jon Steel; Crabb of The ABC
Despite Mumbrella’s painfully obvious lack of a print product, there are still some things that newspapers are better at. And one of them is a weekly pullout looking at media and marketing.
This leaps into focus as I find myself writing the usual Monday morning digest of the media and marketing sections late on Sunday night for reasons not unrelated to being tied up filming the first episode of The Mumbo Report at about the time you might be reading this.
So the smelly old web’ll have to do, to give you a sense of what the Oz’s media section has been focusing on today.
At the very least, it means the order I come across things isn’t the same as the print edition.
Tim,
How is that the Oz , AFR and Mumbrella failed to write about what is clearly one of the biggest media stories of the day?
WIN Corp , Australia’s largest private medi company, owners of Ch 9 Perth and Adelaide, WIN Regional TV and a number of other media interests lost its CEO David Butorac last Thursday. Bruce Gordon , the reclusive 80 something billionaire owner of WIN apparently had a falling out with Butorac and the result was inevitable.
SMI, which originally stood for Schulze Media Index, now technically stands for Standard Media Index, not Serial Management Interface. Due to that change, however, the company prefers to use SMI. Looks like a sub-editor mis-Googled those initials. In any case, that was The Australian’s mistake, not Anne’s.
Hi Lara,
Any comment on why the Oz didn’t report on WIN?
Gezza, good point. Has the national print media dropped the ball on this story??
Hi Gezza & Johnny Drama,
I’m pretty sure that at least some of the papers in question reported that story last week. I defintiely saw it somewhere – the AFR, I think. I’m not an afr.com subscriber so I’m afraid I can’t check.
Cheers,
Tim – Mumbrella
You could be right. I was out of town on Friday.
And you didn’t cover it because?
Hi Gezza,
Much as I’d like to, I’m afraid that I don’t get to write about every piece of news within the media, marketign and ad world. There’s only one of me, and I don’t pretend to be the paper (well, website) of record.
Instead, I try to choose items where I feel there could be an interesting conversation to be had around it.
By all means use this comment thread as the starting point for this particular topic if you wish to.
Cheers,
Tim – Mumbrella
I must admit I thought (hoped) my entry would stimulate some comment from WIN insiders or others in the know. Sadly not and thanks for the offer.
I think the reason why the media agencies think SMI is “marvellous” is I believe the suppliers of the spend data (media agencies) get a share of the SMI subscriber money as a kickback – that is what I have heard anyway
How good is Canning’s story about Coffee Cups. Best thing I’ve read in ages in any media press. Goes to show the best stories can come from the most unlikely of places (the coffee cup media sector that is).
Eyebrow raising claims from Anonoss on SMI in comments thread, too.
It’s all happening in Digest.
Tim, no digest this week……..?
Hi Paddy,
It’s in video form this week. We’re just uploading it now. Give us 20 mins or so…
Thanks Tim.
uploading…uploading.,..uploading…uploading….
you get the gist… another few minutes yet I think!
Cheers,
Tim – Mumbrella