Suncorp confirms review of media account

Suncorp has confirmed it is reviewing its media planning and buying account after it announced it would be implementing a new consolidation strategy.

The financial services provider has confirmed the review after Mumbrella speculated it had put its media account out to pitch in August.

 

Since then, a spokesperson from Suncorp, said in a statement: “I can confirm we are reviewing our media arrangements. The Media RFP [request for proposals] tender process is still in process, which means this is commercial in confidence and we cannot disclose the details. We won’t be in a position to share an update until later in the year.”

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