Suncorp Insurance ties up with US tech firm Trov to promote ‘stuffies, not selfies’

Suncorp Insurance is seeking to tap into a younger market and encourage them to insure their possessions after partnering with US technology firm Trov for an integrated marketing campaign.

The eight week TV, out of home and digital campaign will see Suncorp urge customers to download an app called Trov which can be used to store photos and information about things they own.

The light-hearted messaging behind the crusade, created by GPY&R, is to say ‘no to selfies and yes to stuffies’.