Suncorp introduces ‘Sunny’s Truth Bombs’ on owning a home and giving up lattes costing $200 a month
The protagonist of Suncorp’s ‘Money with Sunny’ campaign, Sunny, has featured in a new series of ads dropping ‘truth bombs’ on why Australian’s struggle to buy homes, pay for weddings and the cost of kids.
Sunny’s truth bomb on buying a home features Sunny discussing why less than 50% of Australians will be home owners, encouraging people to “give up a little” and stop buying lattes which cost up to $200 a month and save $4,500 a year.
Suncorp also uses Sunny to guide people on how to use their money on payday and avoid spending $1,800 a year on clothes, instead putting your money away to buy things on sale.
Another spot features Sunny alerting Australians to how much they are paying for gym memberships they aren’t using and spending 16.8% of their weekly income on transport.
Suncorp launched its ‘Money with Sunny’ brand positioning in April with the bank creating an ad mimicking Macklemore and Ryan Lewis’ Thrift Shop music video.
The ads, created by Publicis, aimed to make banking and insurance tasks easier.
In March last year, Pubicis Groupe was appointed to the brand’s creative and media account tasked with repositioning the Suncorp brand. To do so, it created a bespoke agency to service the Suncorp account.
If this is a promo for Publicis and bespoke agencies it is not a very good one
Wow. How tone deaf can a big brand be to the genuine concern that younger folk have around the way Baby Boomers have screwed them out of the property market…
x2
You’d think agencies would have learned by now how the general public cannot stand precocious, aggressive, over the top, ‘look at me’ children in TVCs. Evidently not.
Being told things that completely ignore the complexity of a troubling situation in a condescending tone by a child makes for a great piece of advertising.
Was the backlash against that avocado guy missed by the entirety of Suncorp and Publicis?
Maybe I’m missing something, but this just angered me.
Love that the girl is telling ppl to spend less on clothing yet has a different outfit in every video!
My grandmother who walked uphill to school BOTH WAYS wrote the script for this.
it’s definitely a bomb but not a truth bomb showing an unsophisticated understanding of the current Australian economy and housing market.
“…stop buying lattes which cost up to $200 a month and save $4,500 a year.”
If this is right, then I am happy for my money to be looked after by Suncorp. Last time I checked, a year has 12 months. $200/m x 12 would be $2,400. I want to know where the other $2,100 comes from!
I think they are referring to a couple, as they do chuck in a “together”, but it is easily missed.
“This is…awesome”.
Evidently the creative team had this self fulfilling feedback playing on loop in their heads when coming up with this condescending nonsense.
I actually like this. Whilst seemingly dismissive and condescending it’s good to see a bank deliver it’s content in a completely unique way vs the stock standard, corporate BS these messages are delivered in.
I think it’s fun, cute and if you take offence you’re too precious.
Couples spend $14,000 a year on pesky food. If they eat scraps out of bins for 15 years they can easily save enough for house deposit in Sydney. Contact Suncorp regarding how we can advise you to achieve your dreams. (Give us your money!).
Never bought a latte in my life. So awesome that they assume they know how we all live and tell us what to do.
@RedBean: If you aren’t burning your cash on the lattes you must be loaded. How many homes do you own? Can me and my family crash in one of them for a few months…maybe even a year so that I don’t have to give up my caffeine addiction but still afford to buy? I promise to clean up after we leave.
the comments already made nail it already, so tone deaf and condescending. At least provide some practical or useful information to people.
Even on just economics – if a couple manages to save $4500 a year it would take 40 years to save enough for a homeloan at today’s required amount (let alone what it would be in 40 years)
The style might be fun/cute but the message is crap. That’s the problem.
Because adults just love being told to live their lives by a bratty kid …
This is, this is … annoying.
I agree with all of the comments above – just tone deaf, unfunny and cringey….
May you never have to pay 19% mortgage rates.
I love these ads.Really sad to see so many negative comments.When did these people lose their sense of fun and become so serious? Why do some of these people think that bullying and calling children nasty names is acceptable in today’s society?They make me realise that I am fortunate to be surrounded by positive and happy people who can step outside of the box. Imagine how miserable these people must be to be around.I haven’t heard one negative comment yet from anyone in my circle.Sunny is a gem.Good work Suncorp.
PS. Just under 900 thousand views in 3 weeks.Looks like a successful campaign to me.
How can you walk uphill to school BOTH WAYS?
19% x 100k < 4% x 800k