Live blog: The ads of the Super Bowl

Miranda Ward

February 3, 2014 1:00

As the US celebrates one of the biggest sporting events on earth, the Super Bowl XLVIII today, the eyes of the advertising world move to the ad breaks, with 30 second spots on Fox costing $4m a pop.

From 10.30am to 2pm EDST. The Hallway’s managing partner Jules Hall joined Mumbrella for a live blog to give us their thoughts on the new campaigns as they happened.

We posted all the ads we could get our hands on right here, and you can get involved via the comment thread below, or on Twitter using the #MumboSuperBowl hashtag.

For those interested in the football the match pits the Seattle Seahawks against the Denver Broncos.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

3 COMMENTS

holds head in hands 3 Feb 14

that shit beat Finger Cleaner? There truly is no justice.

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Blutack 3 Feb 14

Hulu set up Adzone showing ads, that is then itself sponsored by Toyota with an ad – This clearly signifies the end of days and that the advertising vortex is going to swallow us all up.

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Lesley 3 Feb 14

Love the simplicity of the Heinz spot – it just made me smile!

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