Super Bowl? More like Super-OOH
Whether you are an NFL fan or not, the Super Bowl garners massive awareness every year for the big, expensive and splashy ads. But are the ads memorable? Ben Baker, managing director, APAC at Vistar Media, thinks they may not be, unless they have the right supporting channels.
Last year the NFL estimated that Super Bowl LVII garnered the eyes of 115 million people around the world.
If it’s not for the game, these viewers are there for the ads. Celebrated by the advertising and creative communities internationally, Super Bowl ads cost brands a whopping $10 million dollars for a 30 second spot.
PepsiCo’s 2024 Super Bowl ad featuring singer Ice Spice
