Supercheap Auto eschews words for action in adrenaline fuelled drifting ad for its oil brands

October 22, 2015 3:10

Actions speak louder than words for Supercheap Auto in its new campaign which sidesteps oratory in favour of drifting and burnouts to promote its lineup of premium oil brands.

The action packed ad is aimed squarely at the demographic that was likely the last to crawl down from the top of Mount Panorama in the wake of the Supercheap Auto Bathurst 1000 a fortnight ago.

Director Julius Avery has concocted a rev-head’s dream of smoke and burnt rubber as precision drivers drift the oil-branded cars with abandon around an airstrip, with the entire effort topped off by a drifting semi-trailer.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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